DEMI LOVATO RELEASES “MELON CAKE” MUSIC VIDEO IN CELEBRATION OF THEIR 29TH BIRTHDAY
WATCH HERE
VIDEO PREMIERES EXCLUSIVELY VIA FACEBOOK
In celebration of their 29th birthday, global superstar Demi Lovato has released the official music video for “Melon Cake” – WATCH HERE. Directed by Hannah Lux Davis, the video is immediately captivating with vibrant visuals that bring the singer’s buoyant anthem and heartfelt lyrics to life. The music video premieres exclusively on Demi’s Facebook Page, along with an exclusive Behind the Scenes feature on IGTV, and a birthday-themed Stories Playlist on Instagram.
“The song is me saying goodbye to melon cake,” says Demi, who will celebrate their second birthday in a row eating actual birthday cake. “It was a big step for me, and I wanted to celebrate it.”
“Melon Cake” is off the singer’s critically acclaimed seventh studio album, Dancing With The Devil… The Art Of Starting Over, which debuted at #1 on the Billboard Album Sales Chart and #2 on the Billboard Top 200 Chart, following its release on April 2, 2021.
The album served as a companion piece to Demi’s YouTube Originals documentary, Demi Lovato: Dancing with the Devil. Together the album and documentary see Demi sharing the story of their near-fatal overdose in 2018 for the first time, as well as giving a glimpse into their life today and their path to healing. The deeply personal album is executive produced by Lovato and their manager, Scooter Braun.
The news comes ahead of Demi’s upcoming four-part series Unidentified with Demi Lovato on Peacock, which will see the singer, their skeptical best friend Matthew, and their sister Dallas attempt to help uncover the truth about the UFO phenomena. While consulting with leading experts, the trio will investigate recent eyewitness encounters, uncover secret government reports, and conduct tests at known UFO hot spots.
About Demi Lovato:
One of the world’s most successful music artists today, GRAMMY-nominated singer Demi Lovato first broke out in 2008 with the Disney Channel film Camp Rock and its sequel Camp Rock 2: The Final Jam in 2010. Also in 2008, they released their debut studio album Don’t Forget. What followed was what continues to be a hit musical career, with top-selling and acclaimed hit records and world tours. They also continue to be one of the biggest names on social media with an engaged combined following of over 200 million.
On the music front, Lovato went on to release six more albums with their most recent being 2021’s Dancing With The Devil… The Art Of Starting Over. With 2017’s Tell Me You Love Me also came the single “Sorry Not Sorry”, which garnered over 195 million streams and climbed to #1 on the viral charts. Other past releases include albums Confident in 2015 and 2013’s DEMI, which hit #1 on iTunes in over 50 countries around the world, as well as singles “Cool for the Summer”, “Heart Attack”, “Neon Lights” and “Really Don’t Care”.
Lovato kicked off 2021 with a performance in the Presidential Inauguration Committee’s “Celebrating America” special following President Biden’s inauguration. This follows notable 2020 performances with the debut of their powerhouse ballad “Anyone” during a stripped-down performance at the GRAMMY Awards and they also performed the National Anthem at Super Bowl LIV. Most recently, Lovato premiered their powerful four-part documentary series from YouTube Originals and director Michael D. Ratner entitled Demi Lovato: Dancing with the Devil at SXSW, where it opened the 2021 festival and received rave reviews upon its release. Demi’s accompanying album, Dancing with the Devil… The Art of Starting Over was released on April 2, 2021, where it landed at #1 on the Billboard Album Sales Chart and #2 on the Billboard Top 200 Chart.
